Pennsylvania Family Farm & Agritourism Insurance

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By: Tyler Reitz, CIC, ARM, CWCA

Owner of Bowman's Insurance Group

717-838-5464

Running a family farm in Pennsylvania today often means embracing agritourism—welcoming visitors to experience farm life firsthand. From pumpkin patches to corn mazes, these activities offer new revenue streams but also introduce unique risks. Understanding the insurance landscape and recent legal protections is crucial for agritourism operators aiming to safeguard their livelihoods and communities.


Recent legislative changes, including the Agritourism Activity Protection Act, have reshaped liability considerations for Pennsylvania farms. This article explores the key insurance coverage options and liability protections available in 2025, helping farm owners navigate this evolving terrain with confidence.

Understanding Agritourism and Its Risks in Pennsylvania

Agritourism in Pennsylvania encompasses a wide range of farm-related tourism and entertainment activities. According to the state's legal definition, it includes any event that allows the public to tour, observe, learn about, or participate in agricultural production or rural lifestyle activities on farm property. This could be anything from hayrides and farm tours to petting zoos and seasonal festivals. The state's rich agricultural heritage, combined with its picturesque landscapes, makes it an ideal setting for such activities, attracting visitors from both near and far who are eager to experience the charm of rural life.


While agritourism offers opportunities to diversify farm income and connect with the community, it also introduces liability risks. Visitors may encounter hazards inherent to farm environments, such as uneven terrain, farm machinery, or animals. These risks can lead to accidents or injuries, which in turn can result in costly lawsuits or insurance claims. Additionally, the unpredictable nature of weather can further complicate events, as sudden rain or storms may pose additional risks to safety and enjoyment. Farmers must be vigilant in assessing their environments and ensuring that safety measures are in place to mitigate these potential hazards.


In fact, a 2019 survey by Penn State Extension found that 38% of Pennsylvania agritourism operators identified the cost and availability of insurance as very challenging, while 37% were extremely concerned about liability issues. These concerns highlight the importance of both adequate insurance coverage and legal protections for agritourism businesses. Furthermore, as the agritourism sector continues to grow, operators are increasingly encouraged to engage in risk management practices, such as conducting regular safety audits, providing clear signage, and offering visitor orientation sessions. Such proactive measures not only enhance visitor safety but also contribute to a more enjoyable experience, fostering a positive relationship between farmers and their guests.


Moreover, the rise of agritourism has prompted many farms to innovate and expand their offerings. Some farms have begun to incorporate educational workshops on sustainable farming practices, cooking classes featuring farm-fresh ingredients, or even wellness retreats that emphasize the benefits of rural living. These additional activities not only enrich the visitor experience but also serve to educate the public about the importance of agriculture and food production. As farmers navigate the complexities of agritourism, they are also creating a platform for dialogue about the challenges and rewards of modern farming, thus fostering a deeper appreciation for the agricultural community in Pennsylvania.

Key Insurance Coverage Options for Pennsylvania Agritourism Operators

Farmers engaging in agritourism need insurance policies tailored to the unique risks of their operations. Standard farm insurance may not cover all exposures related to public activities on the property. Here are the main types of insurance coverage to consider:


General Liability Insurance


This coverage protects against claims of bodily injury or property damage suffered by visitors or third parties on the farm. It covers legal defense costs and settlements if the farm is found liable. For agritourism operators, general liability insurance is essential, as it addresses common risks like slips, falls, or injuries related to farm equipment or animals. Additionally, it can cover incidents that may occur during tours, festivals, or other events where large groups gather, ensuring peace of mind for both the operator and the visitors.


Commercial Property Insurance


This protects farm buildings, equipment, and other physical assets from damage due to fire, theft, or natural disasters. Agritourism venues often include structures like barns, stands, or event spaces that require coverage to ensure quick recovery after unexpected events. Furthermore, this insurance can also extend to outdoor attractions such as playgrounds or picnic areas, which are increasingly popular with families visiting agritourism sites, thereby safeguarding the entire experience offered to guests.


Product Liability Insurance


Many agritourism farms sell food products or crafts. Product liability insurance covers claims arising from illnesses or injuries caused by these products. This coverage is critical for farms offering fresh produce, baked goods, or homemade items to visitors. Moreover, as more consumers seek locally sourced and organic products, ensuring that these offerings are protected against potential claims becomes even more vital for maintaining a good reputation and customer trust.


Event Insurance


Some farms host special events such as weddings, festivals, or educational workshops. Event insurance provides short-term coverage tailored to these gatherings, protecting against accidents or cancellations. This type of insurance can also cover liability for vendors or entertainers hired for the event, ensuring that the agritourism operator is not held responsible for incidents that occur outside their direct control.


Workers’ Compensation Insurance


If the farm employs workers, this insurance covers medical expenses and lost wages resulting from workplace injuries. It is mandatory for farms with employees and helps manage risks related to farm labor. In addition, it can provide rehabilitation benefits for injured workers, helping them return to work sooner and reducing the overall impact on the farm’s operations.


Choosing the right combination of these coverages depends on the farm’s size, activities, and visitor volume. Consulting with an insurance professional familiar with agritourism can ensure comprehensive protection without unnecessary costs. Additionally, staying informed about changes in regulations and emerging risks in the agritourism sector can help operators adapt their insurance needs over time, ensuring they remain protected as their business evolves.

Liability Challenges and the Impact of the Agritourism Activity Protection Act

Before 2021, many Pennsylvania agritourism operators faced significant hurdles due to liability concerns. The fear of lawsuits over accidents or injuries often deterred farms from expanding or even starting agritourism ventures. Insurance costs were high, and coverage could be difficult to obtain.         


Recognizing these challenges, the Pennsylvania legislature passed the Agritourism Activity Protection Act, which took effect on August 29, 2021. This law provides important liability protections for agritourism operators, limiting their exposure to lawsuits stemming from inherent risks of farm activities.


The Act defines agritourism broadly, covering any farm-related tourism or entertainment activity on agricultural land that allows the public to engage with farming or rural lifestyle experiences. Under the law, operators are protected from civil liability for injuries resulting from risks that are obvious or inherent to the agritourism activity, provided they give appropriate warnings and maintain reasonable safety measures.


This reform addresses the concerns raised in the 2019 Penn State Extension survey, where 37% of operators cited liability issues as extremely challenging. By limiting liability for unavoidable risks, the Act helps reduce insurance costs and encourages more farms to offer agritourism experiences.


Legal Protections and Their Practical Effects


The Pennsylvania Farm Bureau played a key role in advocating for this legislation. Working closely with state Representative Barb Gleim, they introduced House Bill 101, which became the Agritourism Activity Protection Act. Governor Tom Wolf signed the bill into law, marking a significant victory for family farms.


Rick Ebert, President of the Pennsylvania Farm Bureau, emphasized the importance of the reform, stating, "This commonsense legal reform will help Pennsylvania’s family farms preserve their futures so they can continue to grow their rural communities and enhance our state’s agricultural heritage."


By limiting liability for risks beyond the operator’s control, the law helps farms remain viable amid a changing agricultural economy. It also fosters stronger community connections through family-friendly agritourism activities. As more farms embrace agritourism, they not only diversify their income streams but also create opportunities for visitors to learn about sustainable farming practices, local produce, and the importance of agriculture in their communities. This educational aspect can lead to a greater appreciation for the hard work farmers put into their land and crops.


Moreover, the Act has the potential to stimulate local economies by attracting tourists who may spend money on farm-fresh products, local crafts, and nearby accommodations. As agritourism grows, it can also inspire collaborations between farms and local businesses, such as restaurants and markets, creating a more integrated agricultural ecosystem. This synergy can enhance the overall experience for visitors, making agritourism not just a visit to a farm, but a holistic exploration of the region's agricultural landscape and heritage.

Practical Tips for Managing Agritourism Liability and Insurance in 2025

Even with legal protections in place, agritourism operators should take proactive steps to manage risks and maintain appropriate insurance coverage. Here are some practical strategies:


Clearly Communicate Risks to Visitors


Posting visible signs that warn visitors of inherent farm hazards helps meet the requirements of the Agritourism Activity Protection Act. These warnings can reduce liability by informing guests about potential dangers such as uneven ground, animal interactions, or machinery.


Implement Safety Protocols


Regularly inspect the property and equipment to identify and address hazards. Train staff on safety procedures and emergency response. Keeping the farm environment as safe as possible minimizes accidents and supports insurance claims if incidents occur.


Maintain Comprehensive Insurance Coverage


Review insurance policies annually to ensure they align with current agritourism activities. As farms expand offerings or host larger events, coverage needs may change. Working with an insurance agent experienced in agritourism can help tailor policies effectively.


Document Procedures and Incidents


Keep records of safety inspections, visitor warnings, and any incidents. Documentation can be invaluable in defending against liability claims and demonstrating compliance with the law.


Engage with Industry Resources


Organizations like the Pennsylvania Farm Bureau provide guidance and advocacy for agritourism operators. Staying informed about legislative updates and best practices helps farms adapt to evolving risks and opportunities.

Coverage Comparison: Standard Farm Insurance vs. Agritourism-Specific Protection

Coverage Aspect Standard Farm Insurance Agritourism-Specific Insurance
Visitor Liability Limited or excluded for public visitors Included, covers accidents during public activities
Event Coverage Usually not included Available as add-on or separate policy
Product Liability May be limited Comprehensive coverage for farm products sold to visitors
Property Damage Covers farm buildings and equipment Similar, but may include event-specific structures
Workers Compensation Mandatory if employees are present Same requirement applies

This comparison highlights why agritourism operators often need specialized insurance beyond traditional farm policies. Without it, gaps in coverage could leave farms vulnerable to costly claims.

What the Future Holds for Pennsylvania Agritourism Insurance

As agritourism continues to grow in popularity, insurance products and legal frameworks will likely evolve. The 2021 Agritourism Activity Protection Act set a strong foundation, but ongoing dialogue between farmers, insurers, and lawmakers remains essential.


Operators should expect insurance providers to offer more tailored packages that address emerging risks, such as liability related to new technologies or expanded visitor services. Meanwhile, farms that adopt best practices for safety and risk management will be better positioned to benefit from these developments.


Ultimately, protecting Pennsylvania’s family farms through smart insurance choices and supportive legislation helps preserve the state’s agricultural heritage and rural communities. This balance between opportunity and risk management is key to thriving in the agritourism space.


For more details on the legal protections available, the Pennsylvania Farm Bureau’s report offers valuable insights into House Bill 101 and its impact on agritourism liability reform.

Frequently Asked Questions About Pennsylvania Agritourism Insurance

Q: What activities qualify as agritourism under Pennsylvania law?


A: Agritourism includes any farm-related tourism or entertainment activity on agricultural land that allows the public to tour, observe, learn about, or participate in farm production or rural lifestyle activities.


Q: Does the Agritourism Activity Protection Act eliminate all liability for farm operators?


A: No. The Act limits liability for inherent risks but does not protect against negligence or failure to provide reasonable safety measures.


Q: Is general liability insurance enough for agritourism farms?


A: General liability is essential but often not sufficient alone. Farms should consider additional coverage like product liability and event insurance depending on their activities.


Q: How can farms reduce insurance costs related to agritourism?


A: Implementing safety protocols, clearly communicating risks, and taking advantage of legal protections like the Agritourism Activity Protection Act can help lower premiums.


Q: Are farms required to carry workers’ compensation insurance for agritourism?


A: Yes, if the farm employs workers, workers’ compensation insurance is mandatory regardless of agritourism activities.


Q: Where can I find more information about agritourism liability reform in Pennsylvania?


A: The Pennsylvania Farm Bureau’s website provides detailed reports and updates on liability reform efforts and legislation.


By staying informed and prepared, Pennsylvania family farms can confidently embrace agritourism, offering enriching experiences while protecting their operations against liability risks in 2025 and beyond.